Jogja "Never Ending Asia"

Jogja Never Ending Asia defined as the Brand Image of DIY Province meaningful designed a new position of Yogyakarta as the "Experience that never end in Asia". His vision is to make Yogyakarta "the leading economic region in asia for trade, tourism, and Invesment in five years".
While its mission is to attract and maintain satisfying trade, tourists, investors, developers and organizations from around the world to stay in Yogyakarta. With this brand image, Yogyakarta will embrace the world and the world will be enthusiastically welcomed in Yogyakarta (Jogja shall intimately embrance the world and the world will welcome anthusiastically Jogja)

Basic philosophy of the regional development of Yogyakarta Province is Hamemayu Hayuning Bawana, as lofty ideals to improve community life values of Yogyakarta on the cultural values that need to be preserved and developed.
The nature of culture is the result of creativity, initiative and sense, which is believed to society as something true and beautiful. Similarly, regions in DIY culture, which is believed by the public as one of the acuhan live in a society, both to the (Internal) or outside (Extern). Philosophically, especially Javanese culture of DIY culture can be used as a means to Hamemayu Hayuning Bawana. This means that the culture is aiming to achieve calm ayom public order, titi, Tentrem raharja karta. In other words, the culture will lead to public life filled with peace, both inside and out.